The ASSE International Chapter of IAPMO, LLC (“ASSE International”) considers its trademarks to be among its most valuable intellectual property assets. As such, ASSE International acts consistently to preserve the strength of its trademarks. To the extent a manufacturer uses an ASSE International mark to refer to ASSE International in literature or marketing, usage must follow these Requirements. These Requirements – together with applicable program-specific listing policies – will enable the manufacturer to leverage these marks to the greatest marketplace advantage.
Artwork
ASSE Listees may not alter the shape, proportion, color, text, typography, or orientation of the Mark(s) in any way. This includes rotating the Mark(s), repositioning individual elements of the Mark(s), outlining the Mark(s), and altering the text of the Mark(s). The Mark(s) may only appear in solid colors – preferably black or white, but usage consistent with a company’s established color scheme is also allowed. The Mark(s) must be displayed at sufficient resolution and size for legibility; generally, the Mark(s) should never appear less than 1/4” tall in printed materials or less than 36px tall in digital media. Provide as much clear space (padding) around the Mark(s) as possible; we recommend surrounding the Mark(s) with a clear space equaling the height of the “A” letterform, with the exception of the standard designation listed under or near the ASSE Seal.
It is improper to imply that a company is ASSE International, or that the company itself is certified by ASSE. Listees shall not use any Mark(s) in a manner that implies that an unlisted product is listed.
See use cases and limitations for each of the Marks in the previous pages.