PERSONNEL CERTIFICATION MARKS
Usage Guidelines and Requirements
ASSE International is a third-party certifier for professionals in the plumbing and mechanical industries.
ASSE professional certification in the specialized segments of backflow prevention, service plumbing, infection control, fire protection, rainwater harvesting, and hydronic heating and cooling, among others, expands skill sets, offers nationally recognized certifications to jurisdictions, and raises the employability of professionals.
Displaying ASSE personnel certification marks on signage, uniforms, vehicles, business cards, and marketing materials shows AHJs, clients, students, and employers that you support quality education and training, and are among the most qualified and knowledgeable professionals in the field.
Please read the ASSE Personnel Certification Mark Art Guidelines before using any Mark.
To request permission to use the ASSE Professional Certification Mark shown above, please download, complete, and return the Application to Use ASSE Professional Certification Mark. If approved, the mark will be offered in a zipped folder that contains eps, png, and tiff formats.
Use Case
ASSE Certified professionals may display the ASSE Certified Mark on their uniforms, business cards, and marketing materials to show AHJs, clients, and employers that they are ASSE Certified and among the most qualified and knowledgeable professionals in the field.
ELIGIBLE ASSE CERTIFICATIONS INCLUDE:
| 5000 Series |
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| 7000 Series |
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| 12000 Series |
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| 13000 Series |
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| 15000 Series |
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| 19000 Series |
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| 21000 Series |
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Specific Limitations
The ASSE Certified Mark may only be used by ASSE Certified professionals with non-expired certifications.
The Mark must be accompanied, in close proximity, with the ASSE International certification(s) that the individual holds, displayed in Futura Bold at no less than 6pt font. If Futura Bold is not available, Helvetica is an acceptable substitute. The Mark may only appear in black, white, or the Certification Series’ designated color (see Certification Series color guide). A white version of the Mark may be used on backgrounds darker than 50% grey to provide sufficient contrast.
When a certification holder uses the Mark, it must make clear that the individual is ASSE certified, NOT the company he or she is employed by. It is improper to imply that an individual or company is ASSE International, that an individual is endorsed by ASSE International, or that the individual is employed by ASSE International.
ASSE International is a third-party certifier, not a training provider. Training for ASSE Certification is provided at more than 130 training facilities around the United States that have been approved by ASSE. To become an ASSE Approved Training Provider, schools must complete an application, which is reviewed by ASSE committees. Training materials used for courses are developed or determined by the school, but reviewed by ASSE during the application process. Approved schools must meet facility and equipment requirements and are subject to onsite visits and inspections.
To request permission to use the ASSE Approved Provider Mark shown above, please download, complete, and return the Application to Use ASSE Approved Provider Mark. If approved, the mark will be offered in a zipped folder that contains eps, png, and tiff formats.
Use Case
Once a school is approved, they may use the ASSE Approved Provider Mark on signage, business cards, websites, and marketing materials to indicate that they are an approved training provider.
Specific Limitations
The ASSE Approved Provider Mark may only be used by ASSE approved training providers.
Schools may not alter the shape, proportion, color, text, typography, or orientation of the Mark in any way. This includes re-coloring the Mark, rotating the Mark, repositioning individual elements of the Mark, outlining the Mark, and altering or adding text to the Mark. The Mark may only appear in black or white. The black version is preferred, but the white logo may be used on backgrounds darker than 50% grey to provide sufficient contrast.
When a school uses the Mark, it must make clear that the school is approved to provide training for ASSE International certification. It is improper to imply that a school is ASSE International, that classes are offered or taught by ASSE International, or that the school provides ASSE certification.
ASSE Professional Certification is something to be proud of. Individuals spend a lot of time, money, and effort to expand their knowledge, skills, and expertise through ASSE Certification. In many cases, it’s the reason they’re hired. Employers of ASSE Certified professionals should also be proud and promote the fact that they care about quality training and hire qualified ASSE Certified professionals.
To request permission to use the ASSE Pro Certification Employer Mark shown above, please download, complete, and return the Application to Use ASSE Professional Certification Mark. If approved, the mark will be offered in a zipped folder that contains eps, png, and tiff formats.
Use Case
Employers of ASSE Certified professionals may display the ASSE Pro Certification Employer Mark on signage, vehicles, websites, and marketing materials to show that they hire ASSE Certified professionals, and support quality education and training.
Specific Limitations
The ASSE Pro Certification Employer Mark may only be used by employers with one or more full-time ASSE Certified professionals on staff.
The Mark must be clearly accompanied, in close proximity, with the certified individual’s name and certification(s), along with a link to the ASSE certified professionals database at www.asse-plumbing.org/certified. Accompanying type should be displayed in Futura Bold at no less than 6pt font. If Futura Bold is not available, Helvetica is an acceptable substitute. The Mark may only appear in black or white. The black version is preferred, but the white logo may be used on backgrounds darker than 50% grey to provide sufficient contrast.
When an employer uses the Mark, it must make clear that individuals are ASSE certified, NOT the company. It is improper to imply that the company is ASSE International or that the company is endorsed by ASSE International.
The ASSE International Chapter of IAPMO, LLC (“ASSE International”) considers its trademarks to be among its most valuable intellectual property assets. As such, ASSE International acts consistently to preserve the strength of its trademarks. To the extent a certified professional, approved school, or employer of ASSE Certified individuals uses an ASSE International mark to refer to ASSE International in literature or marketing, usage must follow these Guidelines. These guidelines – together with applicable program-specific listing policies – will enable users to leverage these marks to the greatest marketplace advantage.
Artwork
ASSE Certified professional, approved schools, and/or employers of ASSE Certified individuals may not alter the shape, proportion, color, text, typography, or orientation of the Mark(s) in any way. This includes rotating the Mark(s), repositioning individual elements of the Mark(s), outlining the Mark(s), and altering the text of the Mark(s). ASSE personnel certification marks should be 100% visible (not cropped). The Mark(s) may only appear in black, white, or the Certification Series’ designated color, unless otherwise approved by ASSE International. The Mark must be displayed at a sufficient resolution and size for legibility; generally, the Mark should never appear less than 1/2” tall in printed materials or less than 36px tall in digital media. Provide as much clear space (padding) around the logo as possible; we recommend surrounding the Mark with clear space of at least 1/4 the height of the “ASSE rectangle,” with the exception of the name of the certification or name of the certification holder listed under or near the ASSE Mark.
See use cases and specific limitations for each of the Marks in the previous sections.
